© NAMM 2024 All rights reserved.


All sessions will be held in the Grand Hall, Level 2 of the Grand Hyatt Nashville


5–7 pm
Check-In and Cocktails
Featuring live music by Ross Livermore
Check in on Level 2 and enjoy cocktails and bites with colleagues. Registration desk will be open from 4 pm–8 pm.


8 am

Featuring live music by Charlie Worsham
Charlie Worsham is known both as a solo entertainer and as an acclaimed member of Dierks Bentley’s touring band. In addition to creating his own music, the proud Mississippi native has contributed his talents as a vocalist and instrumentalist to projects from Eric Church, Brandy Clark, Vince Gill, Hailey Whitters, Corey Kent, Carrie Underwood and Keith Urban, among others. He was honored with the 2022 ACM Award for Acoustic Guitar Player of the Year and was recently nominated for Musician of the Year at the 57th CMA Awards. His latest album, Compadres, features collaborations with Dierks Bentley, Luke Combs, Elle King, Kip Moore and Lainey Wilson.

8:45 am
Welcome and Opening Remarks: What’s NeXT?
NAMM President and CEO
Kick off NAMM NeXT with an opening message from NAMM President and CEO John Mlynczak.

9 am
Industry Insights: Understanding the NeXT-Generation Consumer
Forrester Vice President, Principal Analyst; and John Mlynczak, NAMM President and CEO
Today’s consumer has higher expectations, more options and oftentimes less loyalty. Add to that the advent of generative AI, which can be seen as equal parts opportunity, necessity and threat to all businesses. In this eye-opening start to NAMM NeXT, NAMM President and CEO John Mlynczak will sit down with Brendan Witcher, a global expert on consumer behavior and technology trends. Witcher will reveal insights about the consumer of today and tomorrow — and what we’ll want to know to make the most of future opportunities for our businesses.

10 am
Networking Break

Featuring live music by Zoee

10:30 am
Workshop: NeXT-Level Leadership
Pavo Leadership and Disruption Advisors
Leading and coaching are not the same, but when leaders implement coaching techniques, organizations thrive. This creates a powerful combination for growing individuals, teams and organizations. An understanding of the coaching mindset and familiarity with a coaching framework are significant tools in a leader’s toolbox. This workshop explores what it means to be a coach and provides simple, actionable coaching formulas that leaders and managers can implement immediately. Grounded in the S Curve of Growth framework, this session will dive into a series of powerful questions that can be used to unlock the potential of your team.

11:30 am

Featuring live music by Devon Gilfillian
Devon Gilfillian moved to Nashville in 2013, taking with him his love of R&B, blues and soul music. He quickly settled into a local blues band, where he wrote and recorded his own original songs. He has opened for Brothers Osborne, Grace Potter, Mavis Staples, Gladys Knight and Michael McDonald. His major label debut album, Black Hole Rainbow, was nominated for a 2021 Grammy Award for Best Engineered Album, Non-Classical. In 2020, Devon released a track-by-track cover of Marvin Gaye’s 1971 album, What’s Going On, with 100% of the profits donated to Tennessee’s Equity Alliance Fund. He most recently released his second full-length studio album, Love You Anyway.

12:30 pm
Leading Through Disruption
Disruption Advisors
How do you deliver results when disruption is a constant? How do you stay relevant when the who, what and how of work has been upended? Find out at this forward-thinking session from Whitney Johnson, global leadership expert and CEO of Disruption Advisors. She’ll provide you with a framework for navigating change and supercharging how your team works together, so you can deliver results and stay relevant no matter the external environment. And it all starts with disrupting yourself. As you disrupt your current patterns of thinking, you will become an agent of change — one that can lead your team and your organization into the future.

1:30 pm
Networking Break

Featuring live music by Clare Cunningham

2 pm
Industry Leader Roundtable: The Art of Transformation
How do you maintain longevity in an age when consumers are less brand-loyal? In this exclusive panel discussion, you’ll hear from leaders of legacy companies who’ve faced vital pivot points and successfully navigated them. They’ll explore how they keep their brands relevant, reinvent when necessary and steer their businesses through inevitable disruption. Find out how these music industry luminaries have met big challenges and seized even bigger opportunities. Get insider advice and strategies directly from the leaders who are influencing the future of our industry.

3 pm
Networking Break

3:15 pm
The Future of Economic Growth: 

Identifying Emerging Opportunities and Risks
The Conference Board
Businesses continue to face rampant economic disruption. What does it all mean? In this special session, Dana M. Peterson, chief economist at The Conference Board, will share an in-depth analysis of the current economic outlook, including a comprehensive review of key indicators, such as GDP growth, the labor market, inflation and interest rates. She’ll break down complex economic concepts and what they mean to our business, as well as the potential impact of global events and economic policy decisions. Discover future market trends, and get practical advice for how you can navigate the current landscape.

4:15 pm

4:30 pm
Day 1 Program Ends

6–10 pm
An Evening at The Gibson Garage
Get ready for an exclusive NAMM NeXT event as Gibson opens the doors after hours to The Gibson Garage (209 10th Ave. S, Ste 205, Nashville, TN 37203). Join fellow industry leaders for a private evening of live music, drinks and appetizers at one of Nashville’s finest hotspots. Doors are now open 6-10 pm for all RSVPs.


8 am

Featuring live music by Frank Ray
Frank Ray is a former police officer, Texas chart-topper and bilingual recording artist, opening doors for a modern Latino Country movement. Growing up enriched in his Mexican culture, three miles from the border in New Mexico and surrounded by country music in Texas, Frank was immersed in the best of both worlds and has been harmonizing the two since. In the three short years, he has had two number-one singles and three top-ten singles on Texas Country Radio and was named an “Artist to Watch” by Rolling Stone. He has shared stages with Luke Combs, Kane Brown, Brett Eldredge, Luke Bryan, Kip Moore, LANCO, Hunter Hayes and more.

9 am
Harnessing AI
Global Marketing Expert and Best-Selling Author
The CEO of Microsoft called artificial intelligence the most profound technology in human history. But for many businesses, it’s hard to grasp. Here, marketing expert Mark Schaefer will reveal an exciting new look at AI, rooted in traditional business reality. In this fast-paced and entertaining opening session, he’ll make sense of the hype and provide actionable ideas that work, even in a fast-changing world. Discover how to stay relevant amid turmoil, push the limits of AI for your company and understand the three different types of AI in your organization. He’ll also share practical marketing applications for AI to use right now. If you’re struggling to make sense of this new world, you’re not alone, and Mark Schaefer will help you create a practical plan for your organization.

10 am
Networking Break

Featuring live music by Maura Streppa

10:30 am
Workshop: NeXT-Level Marketing Strategy
Global Marketing Expert and Best-Selling Author
McKinsey recently predicted that community is the “next big thing” in marketing. And according to NAMM NeXT keynote speaker Mark Schaefer, community is also the last great marketing strategy. Find out why in this one-of-a-kind workshop from a leading expert. You’ll discover why social media is no longer a strategy (it is the beginning of a process); the difference between an audience and a community; the overlooked brand benefits of community; the three primary community strategies; the keys to creating and activating a community; and measurement and ROI of a brand community. Join this cutting-edge workshop with the leading expert on the subject.

11:30 am
Featuring live music by Bri Bagwell
Texas Female Artist of the Decade and reigning Female Vocalist of the Year, Bri Bagwell, is a force to be reckoned with on the Texas Country scene. From her first full-length release, Banned from Santa Fe, in 2011, to her 2022 release, Corazón y Cabeza (Heart and Head), Bri has masterfully commanded the stage for over a decade. Bri has garnered thirteen #1 singles on Texas Country Radio and has shared the stage with a long list of esteemed artists, including Willie Nelson, Miranda Lambert, Robert Earl Keen, Kacey Musgraves, Reckless Kelly and Dwight Yoakam.

12:30 pm
Keynote: Daymond John, Entrepreneurial Icon
Founder/CEO of FUBU and Star of ABC’s “Shark Tank”
Daymond John has been a phenomenally successful businessperson for more than 25 years, as the founder and CEO of FUBU and star of ABC’s “Shark Tank.” Along his entrepreneurial journey, through his many successes (and failures), he has learned a few things about getting the best out of business and life. His keys to success include learning how to establish the right mindset and following a few fundamental principles he calls his “S.H.A.R.K. Points.” In this closing keynote, Daymond will share his unique goal-setting and achievement strategies to empower you to make positive changes in every aspect of your life.

1:45 pm
Networking Break

Featuring live music by Paul Childers

2:15 pm
Recording Industry Trends That Are Driving Our Future
Chairman and CEO of Sony Nashville
When Beyoncé goes country, what’s the downstream effect on fretted instrument sales? What impact do the continued rise of EDM and other subgenres have on musical products? Find out at this in-depth interview with music industry icon Randy Goodman, chairman and CEO of Sony Nashville. Discover vital trends from the recording industry and how the biggest artists of today are shaping our businesses.

3:15 pm
Networking Break

3:30 pm
Industry Leader Roundtable: What’s Next for Our Industry?
Wrap up your NAMM NeXT experience by looking ahead and charting a path for the future. At this closing session, you’ll hear firsthand from a forward-thinking panel of leaders that represents the largest and most influential brands. They’ll weigh in on the trends and opportunities that will impact our industry in the coming years. Get an insider’s look at what’s next from the people who are driving our industry into the future – and find out what it means to you and your business.

4:30 pm
Closing Remarks