© NAMM 2026 All rights reserved.
Where European Music Industry Leaders Gather, Connect and Grow
10 – 11 June 2026
Amsterdam, Netherlands
Join Us at NAMM NeXT Europe
Be part of the conversations shaping the future of the music products and sound industry
10 – 11 June 2026 • Amsterdam, Netherlands
#nammnext
Registration is included with NAMM membership or available for €300 per attendee.
Book your room directly at the newly renovated Renaissance Amsterdam.
Book now to get the best rate! 319 EU/night, 100 EU reduced if you book through the link.
Deadline - 24 April
What Is NAMM NeXT Europe?
Leadership.
Strategy.
Connection.
NAMM NeXT Europe brings together forward-thinking leaders from across the music products, pro audio and live event technology industries for focused conversations, high-level networking and actionable insights.
This is not a trade show. This is a strategic gathering designed for decision-makers who are shaping what’s next for our industry.
Expect:
Forward-thinking industry strategy and trends from globally recognized experts
Executive-level dialogue
Peer-to-peer connection
Leadership development insight
Registration Options
NAMM Members
Registration is included with your membership tier.
Complimentary registration allotment based on membership tier:
Tier 1 — 1 registration
Tier 2 — 2 registrations
Tier 3 — 3 registrations
Tier 4 — 4 registrations
Members may share registrations with employees, guests or VIP partners.
Sponsorship packages include additional registrations that are added to your membership allotment.
We will verify your membership and provide a complimentary registration code for use once registration opens.
Non-Members
€300 per attendee.
Industry professionals or additional NAMM members may register for €300 per attendee.
Questions?
Contact elenal@namm.org.
How Member Registration Works
How to Access Your Member Allotment
Step 1
Request your member registration code.
Step 2
We verify your membership tier and registration allotment.
Step 3
Receive your complimentary code to share with your team to register.
We recommend requesting your code in advance so you’re ready to register as soon as you receive the code.
Year-Round Value
Not a NAMM Member?
NAMM membership provides year-round value — from industry data and advocacy to professional development and community connection.
Membership also includes access to events like NAMM NeXT Europe based on your tier level.
Sponsorship Opportunities
Elevate Your Presence
Sponsorship packages for NAMM NeXT Europe include enhanced visibility, leadership positioning and additional registration benefits.
WEDNESDAY, JUNE 10
18:00:
Welcome Reception
(Sponsorship Available)
Join industry leaders from across Europe for drinks and heavy hors d'oeuvres to strengthen relationships and build new connections.
14:00:
Networking Break
(Sponsorship Available)
Enjoy networking with light refreshments.
14:30:
Strategic Working Groups
Participants will breakout into three groups to dive deeper into how to best collaborate in the commercial, retail and live events sectors.
Commercial:
What’s NeXT in the Commercial Ecosystem — and What We Can Do Together
Retail:
The New Customer Journey in Retail
Live Event:
Trends From the Live Event Industry That Will Impact Our Businesses
16:00:
Closing Remarks: What’s NeXT?
NAMM President and CEO John Mlynczak provides closing comments on the next steps for participants to remain engaged and how we can best work together.
16:30:
Group Photo
17:00:
Closing Reception
(Sponsorship Available)
Close out a successful day with networking and reflecting with fellow leaders from across Europe.
THURSDAY, JUNE 11
8:30:
Arrival and Coffee
9:00:
Welcome and Opening Remarks
NAMM President and CEO John Mlynczak provides opening comments on the state of our music industry.
9:15:
European Economic and Trade Outlook for 2026 and Beyond
Returning as the highlight from NAMM NeXT Europe in 2025, this presentation will provide a detailed outlook on the European economy and what leaders can expect with trade policies in the future.
10:30:
Networking Break
(Sponsorship Available)
Enjoy networking with light refreshments.
11:00:
AI and Consumer Trends
Reinier Evers, founder of TrendWatching, talks Innovation Autonomy — specifically how AI × consumer trends × ideation × execution are converging into autonomous, trend-driven innovation systems.
12:00:
Lunch
(Sponsorship Available)
Lunch provided with opportunities to network.
13:00:
Music Education Advocacy in Europe
Association Européenne des Conservatoires (AEC), European Music School Union (EMU) and European Association for Music in Schools (EAS) provide updates on music education advocacy efforts across Europe and how the music industry can partner and amplify these efforts.
Preliminary Schedule
Supported by:
Questions?
Contact elenal@namm.org.
Attendee Companies Include: