Join Us at NAMM NeXT Europe

Be part of the conversations shaping the future of the music products and sound industry

10 – 11 June 2026 • Amsterdam, Netherlands

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Registration is included with NAMM membership or available for €300 per attendee.

What Is NAMM NeXT Europe?

Leadership. 
Strategy. 
Connection.

NAMM NeXT Europe brings together forward-thinking leaders from across the music products, pro audio and live event technology industries for focused conversations, high-level networking and actionable insights.
 
This is not a trade show. This is a strategic gathering designed for decision-makers who are shaping what’s next for our industry.

Expect:

Forward-thinking industry strategy and trends from globally recognized experts
 
Executive-level dialogue
 
Peer-to-peer connection
 
Leadership development insight

Registration Options

NAMM Members 
Registration is included with your membership tier.
 
Complimentary registration allotment based on membership tier:

Tier 1 — 1 registration
Tier 2 — 2 registrations
Tier 3 — 3 registrations
Tier 4 — 4 registrations

Members may share registrations with employees, guests or VIP partners.

Sponsorship packages include additional registrations that are added to your membership allotment.

We will verify your membership and provide a complimentary registration code for use once registration opens.

Non-Members
€300 per attendee.
 
Industry professionals or additional NAMM members may register for €300 per attendee. 

Questions? 
Contact elenal@namm.org.

How Member Registration Works

How to Access Your Member Allotment

Step 1
Request your member registration code.

Step 2
We verify your membership tier and registration allotment.

Step 3
Receive your complimentary code to share with your team to register.

We recommend requesting your code in advance so you’re ready to register as soon as you receive the code.

Year-Round Value

Not a NAMM Member?

NAMM membership provides year-round value — from industry data and advocacy to professional development and community connection.

Membership also includes access to events like NAMM NeXT Europe based on your tier level.

Sponsorship Opportunities

Elevate Your Presence

Sponsorship packages for NAMM NeXT Europe include enhanced visibility, leadership positioning and additional registration benefits.

WEDNESDAY, JUNE 10

18:00: 
Welcome Reception
(Sponsorship Available)

Supporting Sponsor:

Join industry leaders from across Europe for drinks and heavy hors d'oeuvres to strengthen relationships and build new connections.

13:15: 
Strengthening Advocacy Through Education-Industry Collaboration

Finn Schumacker, Association Européenne des Conservatoires; Romain Asselborn, European Music School Union; and Benno Spieker, European Association for Music in Schools

Discover how the music products business and music education community can collaborate to grow our industry — and keep a thriving music education ecosystem alive and well. Find out what’s happening right now in music advocacy across Europe, and be part of a meaningful dialogue. In this session, music education leaders will share perspectives and highlight opportunities for stronger collaboration, advocacy and exchange between education and industry. Join Finn Schumacker, executive director of Association Européenne des Conservatoires; Romain Asselborn, a board member with the European Music School Union; and Benno Spieker, a board member with the European Association for Music in Schools. 

14:15: 
Networking Break
(Sponsorship Available)
 
Enjoy networking with light refreshments.  

14:45: 
Strategic Working Groups
 
Deep dive into the future of our industry with fellow business leaders. For this afternoon session, NAMM NeXT participants will break out into three groups to discuss vital opportunities and trends for our industry — and how to best collaborate in the commercial, retail and live events sectors.

Commercial: 
What’s NeXT in the Commercial Ecosystem — and What We Can Do Together  

Retail: 
The New Customer Journey in Retail

Live Event: 
Trends From the Live Event Industry That Will Impact Our Businesses  

16:15: 
Closing Remarks: What’s NeXT?
 
John Mlynczak, NAMM

NAMM President and CEO John Mlynczak provides closing comments on the next steps for participants to remain engaged and how we can best work together.  

16:45: 
Group Photo 

17:00: 
Closing Reception 
(Sponsorship Available)
 
Close out a successful day with networking and reflecting with fellow leaders from across Europe.

THURSDAY, JUNE 11

8:30: 
Arrival and Coffee 

9:00: 
Welcome and Opening Remarks 

John Mlynczak, NAMM 

NAMM President and CEO John Mlynczak provides opening comments on the state of our music industry.  

9:15: 
European Economic and Trade Outlook for 2026 and Beyond
 
Koen Berden, Trade Impact B.V. and European Centre for International Political Economy

Discover the economic trends and policies shaping our industry’s future. Returning as a highlight from NAMM NeXT Europe in 2025, this presentation will provide an in-depth outlook on the European economy and what leaders can expect going forward. Join Dr. Koen Berden — managing director of Trade Impact B.V. and senior fellow at European Centre for International Political Economy — for an insider’s look at the current intersection of trade policies, ideas and geopolitics.

10:30: 
Networking Break 
(Sponsorship Available)
 
Enjoy networking with light refreshments.

11:00: 
AI and Consumer Trends
 
Reinier Evers, TrendWatching

What happens when AI, consumer trends and ideation converge into an autonomous, self-driving innovation system? Find out in this candid onstage interview with Reinier Evers, founder of leading global trend firm TrendWatching. You’ll discover what this new reality means to music businesses navigating unpredictability — and how to position your company to stay ahead of it.

12:00: 
Lunch 
(Sponsorship Available)

Lunch provided with opportunities to network.

13:00: 
European Soundmakers Presentation

Preliminary Schedule

Supported by:

Attendee Companies Include:

Adam Hall
Algam SAS
Arnold Stölzel GmbH
Art’s Music Shop, Inc
Barnes & Mullins
Buffet Crampon
C.F. Martin Guitar

Clarion Computers Pvt Ltd
Evenstad Musikk
Focusrite Group
Frenexport Spa
Gear4music GmbH
GEWA music
Henri SELMER Paris

König & Meyer
M live Srl
Music Center Srl
MUSIK MEYER GmbH
Orange Music Electronic Co.
pBone Music
Praha Music Center

Roland Europe
Taylor Guitars
The Music Alliance B.V.
Thomann Musikhaus
Vandoren
QSC

Thank you, Sponsors!