10 – 11 June 2026 • Amsterdam, Netherlands

#nammnext

About the Event

Leadership. 
Strategy. 
Connection.

On June 11, more than 85 NAMM members gathered in Amsterdam to explore what’s new, what’s next and what’s possible for the music products industry.
 
NAMM NeXT Europe, now in its second year, brought together industry leaders, associations and even educators to deep dive into our future. Held at the Renaissance Amsterdam, the summit — which attracted 60 companies from 15 countries — looked at the current and upcoming economic landscape, how AI will drive innovation and workflow going forward, and the untapped opportunities in music education and industry collaboration across Europe.

Year-Round Value

Not a NAMM Member?

NAMM membership provides year-round value — from industry data and advocacy to professional development and community connection.

Membership also includes access to events like NAMM NeXT Europe based on your tier level.

Supported by:

Attendee Companies Include:

Adam Hall
 
ALGAM Benelux
 
ALGAM EKO SRL
 
ALGAM IBERICA
 
ALGAM SAS
 
ARPEGES
 
Arnold Stölzel GmbH
 
Art's Music Shop, Inc
 
Barnes & Mullins
 
Blackstar Amplification plc
 
Buffet Crampon
 
C.F. Martin Guitar

Clarion Computers Pvt Ltd
 
D'Addario Europe Ltd
 
Eurodev
 
Evenstad Musikk
 
FACE
 
Focusrite Group
 
Frenexport Spa
 
Gear4music GmbH
 
GEWA music
 
Hal Leonard Europe
 
Henri SELMER Paris
 
Howarth of London Ltd

JT MUSIC BV

Kawai Europa GmbH
 
König & Meyer
 
M live Srl
 
Muse Group
 
Music Center Srl
 
MUSIK MEYER GmbH
 
Musik Wein GmbH
 
MUSIC STORECULLERA
 
Orange Music Electronic Co.
 
OLLO AUDIO pBone Music
 
PETROF, spol. s r.o.
 
Praha Music Center

QSC

R.Meinl Musikinstrumente GmbH & Co.KG
 
Roland Europe
 
Solid State Logic
 
Swisson AG
 
Taylor Guitars
 
The Music Alliance B.V.
 
Thomann Musikhaus
 
Vandoren
 
Wenger Corporation
 
Wide International LLC

Thank you, Sponsors!

WEDNESDAY, JUNE 10

18:00: 
Welcome Dinner
Renaissance Koepelkerk

Supporting Sponsor:
C.F. Martin & Co.

Join industry leaders from across Europe for an evening of connection and conversation featuring a five-course chef-curated menu, hosted bar and live music.

13:15: 
Strengthening Advocacy Through Education-Industry Collaboration

Finn Schumacker, Association Européenne des Conservatoires; Romain Asselborn, European Music School Union; and Benno Spieker, European Association for Music in Schools

Discover how the music products business and music education community can collaborate to grow our industry — and keep a thriving music education ecosystem alive and well. Find out what’s happening right now in music advocacy across Europe, and be part of a meaningful dialogue. In this session, music education leaders will share perspectives and highlight opportunities for stronger collaboration, advocacy and exchange between education and industry. Join Finn Schumacker, executive director of Association Européenne des Conservatoires; Romain Asselborn, a board member with the European Music School Union; and Benno Spieker, a board member with the European Association for Music in Schools. 

14:15: 
Networking Break

Supporting Sponsor:
Music Tech Chile

Enjoy networking with light refreshments.

14:45: 
What's NeXT?
Strategic Working Groups
 
Deep dive into the future of our industry with fellow business leaders. For this afternoon session, NAMM NeXT participants will break out into three groups to discuss vital opportunities and trends for our industry — and how to best collaborate in the commercial, retail and live events sectors.

Manufacturing and Distribution: 
Ballroom 

Retail: 
Meeting room 1/2

Live Sound and Production: 
Meeting room 3/4

16:15: 
Closing Remarks: What’s NeXT?
 
John Mlynczak, NAMM

NAMM President and CEO John Mlynczak provides closing comments on the next steps for participants to remain engaged and how we can best work together.  

16:45: 
Group Photo 

17:00: 
Closing Reception 
Bar Specht, passed hors d'oeuvres and hosted bar

Supporting Sponsor:
Wenger Corporation
 
Close out a successful day with networking and reflecting with fellow leaders from across Europe.

THURSDAY, JUNE 11

8:30: 
Arrival, Breakfast
Renaissance Ballroom

9:00: 
Welcome and Opening Remarks 

John Mlynczak, NAMM 

NAMM President and CEO John Mlynczak provides opening comments on the state of our music industry.  

9:15: 
European Economic and Trade Outlook for 2026 and Beyond
 
Koen Berden, Trade Impact B.V. and European Centre for International Political Economy

Discover the economic trends and policies shaping our industry’s future. Returning as a highlight from NAMM NeXT Europe in 2025, this presentation will provide an in-depth outlook on the European economy and what leaders can expect going forward. Join Dr. Koen Berden — managing director of Trade Impact B.V. and senior fellow at European Centre for International Political Economy — for an insider’s look at the current intersection of trade policies, ideas and geopolitics.

10:30: 
Networking Break 

Supporting Sponsor:
Music Tech Chile
 
Enjoy networking with light refreshments.

11:00: 
AI and Consumer Trends
 
Reinier Evers, TrendWatching

What happens when AI, consumer trends and ideation converge into an autonomous, self-driving innovation system? Find out in this candid onstage interview with Reinier Evers, founder of leading global trend firm TrendWatching. You’ll discover what this new reality means to music businesses navigating unpredictability — and how to position your company to stay ahead of it.

12:00: 
Lunch 

Supporting Sponsor:
Thomann

Lunch provided with opportunities to network.

13:00: 
European Soundmakers Presentation

Jérôme Perrod & Manel Punti, ESM