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1-760-438-8001  nammnext@namm.org

10 – 11 June 2026 • Amsterdam, Netherlands

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WEDNESDAY, JUNE 10

18:00: 
Welcome Reception

Supporting Sponsor:

Join industry leaders from across Europe for drinks and heavy hors d'oeuvres to strengthen relationships and build new connections.

13:15: 
Strengthening Advocacy Through Education-Industry Collaboration

Finn Schumacker, Association Européenne des Conservatoires; Romain Asselborn, European Music School Union; and Benno Spieker, European Association for Music in Schools

Discover how the music products business and music education community can collaborate to grow our industry — and keep a thriving music education ecosystem alive and well. Find out what’s happening right now in music advocacy across Europe, and be part of a meaningful dialogue. In this session, music education leaders will share perspectives and highlight opportunities for stronger collaboration, advocacy and exchange between education and industry. Join Finn Schumacker, executive director of Association Européenne des Conservatoires; Romain Asselborn, a board member with the European Music School Union; and Benno Spieker, a board member with the European Association for Music in Schools. 

14:15: 
Networking Break
(Sponsorship Available)
 
Enjoy networking with light refreshments.  

14:45: 
Strategic Working Groups
 
Deep dive into the future of our industry with fellow business leaders. For this afternoon session, NAMM NeXT participants will break out into three groups to discuss vital opportunities and trends for our industry — and how to best collaborate in the commercial, retail and live events sectors.

Commercial: 
What’s NeXT in the Commercial Ecosystem — and What We Can Do Together  

Retail: 
The New Customer Journey in Retail

Live Event: 
Trends From the Live Event Industry That Will Impact Our Businesses  

16:15: 
Closing Remarks: What’s NeXT?
 
John Mlynczak, NAMM

NAMM President and CEO John Mlynczak provides closing comments on the next steps for participants to remain engaged and how we can best work together.  

16:45: 
Group Photo 

17:00: 
Closing Reception 
(Sponsorship Available)
 
Close out a successful day with networking and reflecting with fellow leaders from across Europe.

THURSDAY, JUNE 11

8:30: 
Arrival and Coffee 

9:00: 
Welcome and Opening Remarks 

John Mlynczak, NAMM 

NAMM President and CEO John Mlynczak provides opening comments on the state of our music industry.  

9:15: 
European Economic and Trade Outlook for 2026 and Beyond
 
Koen Berden, Trade Impact B.V. and European Centre for International Political Economy

Discover the economic trends and policies shaping our industry’s future. Returning as a highlight from NAMM NeXT Europe in 2025, this presentation will provide an in-depth outlook on the European economy and what leaders can expect going forward. Join Dr. Koen Berden — managing director of Trade Impact B.V. and senior fellow at European Centre for International Political Economy — for an insider’s look at the current intersection of trade policies, ideas and geopolitics.

10:30: 
Networking Break 
(Sponsorship Available)
 
Enjoy networking with light refreshments.

11:00: 
AI and Consumer Trends
 
Reinier Evers, TrendWatching

What happens when AI, consumer trends and ideation converge into an autonomous, self-driving innovation system? Find out in this candid onstage interview with Reinier Evers, founder of leading global trend firm TrendWatching. You’ll discover what this new reality means to music businesses navigating unpredictability — and how to position your company to stay ahead of it.